3991 Series Repositionable Adhesives

    Campbell's Soup Company wanted to add promotional
punch to the labels on Spaghetti-Os cans.  The idea:  peel-
off stickers of dinosaurs and superheroes inside the labels.
Craig's solution:  3991PLV water based repositionable glue on
stickers and a water based release coat on the label. 
     Results:  50 million kids got some cool stickers for their
collections, and Campbell's got an even cooler jump in sales.

     The Craigbond 3991 series is a water based repositionable
product line that allows a label or glue flap to be removed or
opened and later re-attached or closed while producing no fiber
tear. The material is a high tech water based formula designed for easy application via flexographic,
screen, or extrusion devices that yields a non-desctructive bond on a variety of substrates.

     The system most commonly employed uses Craigstick 3991PLV and Craigcoat
6960CLR water based release overprint varnish.  In combination, the two formulations
create an imaginative format for a variety of marketable and desirable applications for
removable/repositionable wallpaper borders, labeling and promotional opportunities,
stamps, point of purchase, shelf markers, fun stickers, games, and contests.

     Importantly, both formulations used afford superior mileage, excellent adhesion/
release, wide operating windows, easy cleanup, and value added performance.  Several
viscosities are available for flexo, silk screen, and extrusion applications.

For additional information, please refer to our Technical Documents section
for specific product information under "Updates, Bulletins, and Guides".